Staff Blog

Live from Iceland

It's a rare thing when business and pleasure interact, particularly in a good way. But that's exactly what's happening this weekend, when the Green Guide's parent company
National Geographic streams an exclusive webcast of the Nattura concert in Iceland, featuring musicians Björk and Sigur Rós.
The event is set to raise awareness about the destruction of Iceland's cherished natural landscape (the largest unspoiled wilderness left in Europe ) through increasingly invasive aluminum smelting activity. It will also promote a new book by Andri Snær Magnason, Dreamland: A Self Help Manual to a Frightened Nation, which details Iceland's role in the environmental crisis and suggests what can be done to rectify such problems.
Commenting on the concert, Björk said: "Too often battles being fought for nature turn into something negative and into mudslinging. The 21st century is not going to be another oil century but rather a century where we need to recycle, think green and design both power plants and our surroundings in harmony with nature."
So enjoy a guilt-free virtual trip to Iceland, and tune in to watch the concert live from Reykjavik on National Geographic World Music this Saturday, from 12 p.m. – 5 p.m. EST.

© The Green Guide, 2008

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