Sizing Up Athletic Shoe Makers
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by Carolyn Banta
by Danielle Masterson
by Danielle Masterson
about MAUREEN RYAN
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ASICS
The Good
* Has used EVA foam since the 1950s
* Replaced the carcinogenic heavy metal chromium in leather treatment with less-harmful tannin
* Has instituted their EcoPet program, which collects and recycles synthetic school PE uniforms, in 500 schools
The Bad
* Does not make factory and supplier addresses available to consumers
BROOKS
The Good
* Recently introduced HPR Green, a silica-based, petroleum-free sole used
in the Adrenaline ASR 4 and Cascadia 2 that reduces the amount of
petroleum used in production by more than one pound for every 10 pairs
* Works with FLA's collegiate-licensing program
* Relies on production techniques that eliminate waste by 50 percent
The Bad
* Does not publish factory and supplier addresses online
NEW BALANCE
The Good
* The only athletic footwear company that maintains U.S. production
factories
* Enforces a corporate policy that international footwear suppliers limit work weeks to 54 hours/week
* Uses 100-percent recycled materials in Dunham, Aravon and PF Flyers shoe-boxes
* All stuffing and tissue wrap made with 100-percent recycled materials
The Bad
* Criticized by Oxfam for its lack of transparency in labor policies
* Does not publish factory and supplier addresses online
The Next Step
Looking to help your old shoes cross over into the afterlife? Nike's Reuse-a-Shoe program accepts any brand of athletic shoes, grinds them up and uses them to build tracks and tennis courts (www.nikereuseashoe.com). Other recycling programs include:
www.bridgingthegap.org
www.recycleworks.org
www.runtheplanet.com
Green Guide 122 | October/November 2007 | For Sports and Travel
The Green Guide To Go
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